Mortgages are one of the largest types of loans available. As of 2022, the average mortgage loan size for a new home purchase was $453,000.[1] Since mortgages involve such substantial sums of money, their underwriting process is one of the most rigorous. During the underwriting process, lenders often use special mortgage-specific underwriting tools, such as tri-merge credit reports and rapid … Read More
Mortgage applicants don’t always have high enough credit scores to qualify for the best rates and terms. As a mortgage lender, you can take proactive steps to help them raise their scores before the formal application process. By providing this type of support, you can help your borrowers receive the very best rates and secure their business. So, how can … Read More
According to motivational speaker, Tony Robbins, “The quality of your life is the quality of your relationships.”[i] This sentiment certainly rings true within the mortgage industry. As a mortgage lender, your relationships with fellow mortgage professionals and customers determine your customer satisfaction and long-term success. Below, we’ll examine why relationships are so important in the mortgage industry. We’ll also provide … Read More
If you want to build a successful mortgage lending business, you need to know how to strategically capture and qualify new leads. From advertising to referral requests, attracting new leads can sound like a lot of work. Luckily, it doesn’t have to be if you have the right tools. Once you start bringing in new leads with ease, the next … Read More
Certified Credit Releases New Automated Prequalification Solution, Cascade Prequal Certified Credit highlights a new mortgage lending solution, Cascade Prequal, that simplifies the prequalification process. Founded in 1985, Certified Credit has been an innovator in the mortgage industry for many decades. Certified Credit’s latest solution for mortgage lenders is called Cascade Prequal. Cascade Prequal can simplify the prequalification process using advanced … Read More
These days, mortgage customers have high expectations. They desire a streamlined lending experience, start to finish. According to a study done by McKinsey & Company,1 the following components of customer service are critical to winning over mortgage applicants’ business: Speed – Customers want to work with lenders that offer fast prequalification. Transparency – Customers appreciate having access to their real-time … Read More
