For many years, trigger leads have been a controversial topic within the mortgage lending industry. Some proponents champion trigger leads for their potential to promote competition among lenders, helping applicants receive the very best rates. Many lenders also appreciate their lead generation benefits. On the other hand, trigger leads can lead to a subpar borrower experience as applicants get bombarded … Read More
Artificial intelligence (AI) is one of the most influential technologies of our time. Due to its various applications, AI has already transformed several industries, from healthcare to retail. The mortgage industry is just one more example. According to Fannie Mae, 30% of mortgage lenders have already adopted or done a trial run of AI software in 2023. This figure is … Read More
During the New Year, many people reflect on the past 12 months and set intentions for those that lie ahead. While you likely have New Year resolutions for your personal life, it’s equally important to create some for your mortgage lending business. Revamping your origination process for 2024 can set you up to enjoy lower costs, shorter origination times, and … Read More
This year’s mortgage market has been defined by record-high interest rates and hesitant homebuyers. In light of these challenging market conditions, many mortgage professionals are eager for a change in 2024. So, what does 2024 have in store for the mortgage and real estate markets? In this article, we’ll summarize some predictions for this coming year’s interest rates, housing inventory, … Read More
2023 was characterized by high housing prices and even higher interest rates. Unfortunately, these market conditions made homeownership feel out of reach for many would-be borrowers. As a result, most mortgage lenders had to get creative to maintain their profitability. Now that 2023 is coming to a close, you may be looking back on the year in search of key … Read More
When you decide to buy a home, you may peruse property listings online and even schedule a few showings. After all, these are the exciting parts of the home-buying process. But before you get your heart set on your dream home, it’s important to evaluate your mortgage eligibility first. Mortgage lenders consider many eligibility factors during the underwriting process. One … Read More
