According to motivational speaker, Tony Robbins, “The quality of your life is the quality of your relationships.”[i] This sentiment certainly rings true within the mortgage industry. As a mortgage lender, your relationships with fellow mortgage professionals and customers determine your customer satisfaction and long-term success. Below, we’ll examine why relationships are so important in the mortgage industry. We’ll also provide … Read More
If you want to build a successful mortgage lending business, you need to know how to strategically capture and qualify new leads. From advertising to referral requests, attracting new leads can sound like a lot of work. Luckily, it doesn’t have to be if you have the right tools. Once you start bringing in new leads with ease, the next … Read More
Data drives the decisions that can help make homeownership a reality for your customers. And the best way to get a complete picture of your applicants is with a Tri-Merge Credit Report. In this episode of “Talk Data to Me”, our credit expert Mark Teta explains the ins and outs of tri-merge credit reports and alternative data. Listen to discover … Read More
Certified Credit Releases New Automated Prequalification Solution, Cascade Prequal Certified Credit highlights a new mortgage lending solution, Cascade Prequal, that simplifies the prequalification process. Founded in 1985, Certified Credit has been an innovator in the mortgage industry for many decades. Certified Credit’s latest solution for mortgage lenders is called Cascade Prequal. Cascade Prequal can simplify the prequalification process using advanced … Read More
These days, mortgage customers have high expectations. They desire a streamlined lending experience, start to finish. According to a study done by McKinsey & Company,1 the following components of customer service are critical to winning over mortgage applicants’ business: Speed – Customers want to work with lenders that offer fast prequalification. Transparency – Customers appreciate having access to their real-time … Read More
The mortgage and credit reporting industries are changing. What used to be considered a commodity, is now anything but! Today, a credit score is about people, families, and lasting memories. To support not only the modern, digital mortgage process but also this emotionally charged buying decision, it takes more than innovative products and technology. It takes a heart and a … Read More
