Cascade Alerts - Mortgage Inquiries
Invest in keeping your most valuable borrowers
In the high-stakes mortgage business, borrower retention is the name of the game. It costs more money to find new customers than to retain existing ones. Protect the valuable customer relationships you’ve worked so hard to build with Cascade Alerts. We scan your customer database and compare it to consumers who are in the market to refinance, purchase, or at risk of early payoff.
Maximize Your Mortgage Business with Cascade Alerts
Cascade Alerts offers a powerful suite of features designed to give you a competitive edge and protect your valuable customer relationships.
Proactive Retention
By identifying borrowers who may be exploring mortgage or home equity options, you can take timely action to retain their business.
Early Payoff Detection
Our system includes the ability to identify signs of early payoff, allowing you to engage with borrowers to offer alternatives that may benefit both parties.
Cost-Effective Opportunities
Cascade Alerts pays for itself with just one early payoff prevention or a handful of refinance retentions.
Relationship Preservation
Maintain the valuable connections you've worked hard to establish with your borrowers.
Daily Market Insights
Cascade Alerts monitors your customer population for shopping and refinance activity. This monitoring will follow your borrower throughout their customer journey.
- Know when your borrower is shopping with a competitor while the loan is being processed.
- Identify when your borrower is considering refinancing your loan while it is still in the EPO period.
- Spot the signs that your borrower is in the market for a refinance or a new purchase
Customizable Monitoring Options
Tailor your monitoring strategy to suit your business needs:
- Choose daily, weekly, or monthly population update frequencies
- Receive alerts via text/SMS or inside your CRM
- Fully customized daily summaries sent via secure email
- Ensure leads are never missed, regardless of who's in the office
- Custom filtering and routing options based on YOUR criteria: credit scores, GSE exclusions, branch, loan officer, processing and sales groups, and any other calculated criteria
No Firm Offer of Credit Required
Keep tabs on your entire portfolio - current customers and past clients – NO FIRM OFFER OF CREDIT REQUIRED! Stay one step ahead of the competition by avoiding the hassle of trigger leads. With Cascade Alerts, you'll be the first to know when your borrower makes an inquiry, allowing you to reach out proactively and maintain that crucial relationship. Don't let other lenders swoop in – keep your borrowers close and your business thriving.
Mitigates Financial Risk
Proactively prevent costly early payoffs by quickly identifying borrowers who are considering a refinance or ensuring assistance with a new purchase. Unique filtering ensures borrowers meet your requirements for both credit score minimums and GSE pass/fail requirements.
Re-Engage Borrowers
Leverage portfolio data to identify borrowers with untapped home equity, predict when they might be in the market for a new mortgage, or flag potential refinancing opportunities - then re-engage them with personalized financial solutions and offers.
Targeted Approach to Lead Generation
Focus your efforts on warm leads who are actively seeking mortgage solutions, increasing your conversion rates. Use timely alerts to reconnect with past clients, strengthening relationships and encouraging repeat business.
Effortless Integration
Seamlessly incorporate Cascade Alerts into your existing CRM and workflow, ensuring no lead slips through the cracks. We offer integrations with many of the mortgage industry’s leading CRMs, including Velocify.
Beyond the Initial Loan
Identify Refi, HELOC, Expiring Rate Buydown & New Loan Potential with Cascade Alerts
HELOCs
Keep a watchful eye on your borrowers' equity with alerts when a home values increase. This allows you to maximize your return on investment by identifying opportunities for profitable HELOCs and targeted second mortgage offers.
Refinance / Expiring Buydown
Take the guesswork out of borrower retention. With custom alerts, you'll know when a borrower's rate buy-down is expiring or when they might be considering a refinance, allowing you to reach out with a personalized, competitive offer that strengthens your relationship.
New Purchase or Loan
Spot the signs that a customer is in the market or shopping with a competitor and reach out to valued customers before your competitors seal the deal.
Ready to Give Cascade Alerts a Try?
Learn how you can get a one month FREE TRIAL of Certified Credit's Cascade Alerts enhanced customer retention tool for mortgage lenders. Cascade Alerts requires no monthly minimums and no minimum population monitored. After your one month free trial, the tool can be ordered on a month-to-month basis and can be canceled anytime.
Attract More Qualified Leads & Retain Customers With Ease
Your past and present customers make up a valuable population of potential leads that’s often overlooked. If you’ve provided excellent customer service, your established relationships with these borrowers can work to your benefit and help you earn their repeat business. Learn how you can leverage automated solutions like Cascade Alerts, and the entire mortgage automated suite, to enhance your lead generation efforts, streamline your workflows and processes, and cultivate strong customer loyalty.
More Than Just a Score
At Certified Credit, we deliver more than just a score. We provide industry-leading information and analytics with the expertise and technology you can rely on to fuel your business.
- Credit Reports
- Fraud & Risk Mitigation
- Property
- Employment Screening
- Score Improvement Tools
- Third-Party Verifications
- Client Acquisition & Retention
- Tenant Screening
"We have received 540 alerts resulting from competitor mortgage inquiries for those customers that originated a mortgage loan with us within the past 5 years. YTD, the sales teams have closed 34 loans from the campaign resulting in a 6.3% retention rate!"
