Talk Data to Me: Finding Opportunity with Data-Driven Insights [Episode 25]

Talk Data to Me: Finding Opportunity with Data-Driven Insights with Laird Nossuli

Today’s lenders are leveraging data to make smarter, more intuitive business decisions, especially when it comes to creating more equitable lending. In this podcast, we'll explore how lenders are using data to drive inclusive lending and support underserved markets and minority borrowers.

With special guest, Laird Nossuli, CEO of iEmergent, we'll dive into topics such as:

• The use of data and analytics to assess your local markets for homeownership gaps that lead to opportunity.
• The impact of current market trends on underserved markets and minority borrowers.
• Strategies for reducing the racial homeownership gap and increasing access to homeownership for all communities.
• Best practices for offering products and services that are accessible and affordable for minority borrowers and those in underserved markets.
• The importance of choosing the right partners to help you build relationships in minority communities.
• How your vendors and mortgage industry partners can support you and your borrower by expanding access to credit and coaching your borrowers to success.

This episode offers an insightful conversation on using data to drive inclusive lending and support underserved markets and minority borrowers. We'll also share real-world examples and actionable tips to help you build a more inclusive mortgage business.

Learn more about iEmergent.

Discover Certified Credit’s score improvement tools.

Access credit education resources.

Connect with Laird Nossuli on LinkedIn.

About Our Guests

Laird Hedlund Nossuli

CEO - iEmergent

As CEO of iEmergent, Laird help lenders, loan officers, and communities use data to identify where diverse lending opportunities and potential will be - and support them with comprehensive insight to capture that opportunity. 

Through proprietary census-tract level forecasts and integrated data platform Mortgage MarketSmart, she puts the power of market intelligence in lenders’ hands to:

• Find market hot spots, missed opportunities and gaps in coverage
• Examine market demographics to identify untapped opportunity zones
• Leverage Realtor sales data to identify strong referral partners
• Find, recruit, and retain diverse sales talent that matches market opportunity with info on loan officer production and contact info
• Analyze competitor metrics to get ahead
• Look at operational data to find opportunity for product and efficiency optimization

Connect with Laird Nossuli on LinkedIn.

Learn more about iEmergent.

Listen to the Episode Audio (only)